Lasting Impact: Reimagining Hospitality Post-COVID-19

The notion of today’s “new normal”—or abnormal—is on everyone’s mind. But what does that mean for the hospitality and design industries? At a time when there are more questions than answers, speaking with and listening to peers and experts is the greatest tool the industry has to help navigate the continually changing circumstances the COVID-19 pandemic has thrust upon the world.

Until travelers feel a sense of safety and security, differences in preferences and patterns will be notable. “People are going to be cautious about where they’re going, and they won’t want to immediately jump on a plane, so drive-to destinations will be the first to come back online,” SB Architects president and principal Scott Lee told HD.