MixC Sungang

Shenzhen, China

Marking an important milestone for the ongoing transformation of the Sungang industrial area, MixC Sungang was successfully converted from a former warehouse site into a retail-gastronomy destination, reimagining the site into a 78,890 square-meter retail and F&B space topped with two Grade-A office towers. As part of the urban regeneration plan, the master plan also includes residential and serviced apartment towers, resettlement housing, and public amenities.

Client

CR Land

Project Type

Master Planning
Retail

Project Size

28,847 square-meters

The concept for this new development breaks away from conventional shopping mall design and instead draws inspiration from a traditional market square, creating a vibrant central meeting place for the community.

The compelling frontage of MixC Sungang is marked by a sculptural stainless steel canopy that pulls visitors into a pedestrianized retail street, creating a dynamic boulevard for shoppers and diners to enjoy. The two high-rise towers frame the edges of the retail street, while the spiral form of the canopy is used as a mechanism to create a comfortable pedestrian scale. The metallic skin is highly reflective, adding vibrancy to the development in both sunlight and the LED glow of early evening.

The retail street is punctuated with the shopping mall entrance – the jewel of the scheme. The design of the entrance is animated by three floating food truck-inspired structures, which creates a unique spatial experience for dining and gastronomic experiences. Consumers can also enjoy a rich mix of interactive workshops, arts, culture, and entertainment programmes embedded throughout the development.

By weaving the concept of traditional marketplace and experiential retail together, MixC Sungang provides an immersive sensory experience to attract consumers from all backgrounds and age groups.

MixC Sungang is becoming a new catalyst of growth in this emerging CBD, as highlighted by Chief Operating Officer Miriam Auyeung. However, it also acts as a lifestyle complex which offers a rare opportunity for citizens to reconnect with nature and their communities in the bustling city of Shenzhen.

Collaborators:

Lead Design Architect – 10 Design
Local Architect – CAPOL International
Office Interior Designer – AIM Architecture
Main Contractor – China Construction Third Engineering Bureau Co. Ltd
Residential Designer – CUBE
Façade Consultant – Kehao
Lighting Consultant – LPA
Landscape Consultant – Instinct Fabrication & Morphis
Traffic Consultant – MVA
Retail Interior Designer – Pinhole
Structural Consultant – RBS
MEP Engineer – WSP