Krystal Solorzano :
Principal, Business Development

Krystal Solorzano’s career in architecture started in design, but her affinity for storytelling and marketing’s ability to communicate a firm’s values and vision led her to shift her focus. She recognized the importance of creating a compelling narrative that resonates with audiences and drives successful growth strategies.

Krystal is a firm believer in the power of collaboration between marketing and business development, recognizing that the two functions are intertwined and crucial to driving overall business strategies. Since joining SB Architects (now 10SB) in 2018, she’s been a driving force in shaping the firm’s direction. Her deep understanding of the industry and ability to think strategically has helped her exceed expectations and lead the firm to new levels of success. With a talent for collaboration and a keen awareness of global trends, Krystal has implemented initiatives that have enhanced the firm’s growth and solidified its position as a leader in the industry.

Her love for travel has taken her to three different continents, where she has embraced new cultures and gained a deep understanding of diverse environments. Her six-year residency in Singapore allowed her to develop a keen eye for growth and market trends in the architecture industry, giving her a unique perspective on emerging opportunities. Her global experiences have enriched her both personally and professionally, equipping her with the skills and insights to navigate different markets and identify innovative solutions.