SB Architect’s VP and Principal Jorey Friedman on Designing in Mexico

SB Architects has experience designing projects in Latin America for the past three decades and currently, the team has five luxury hospitality projects underway in Mexico alone, a destination that has been a source of inspiration for the firm. “Mexico’s popularity and demand continually inspire us to design innovative and unforgettable experiences that celebrate the place and its heritage,” says Jorey ‘Shosh’ Friedman, Vice President and Principal of SB.