A Landmark Moment for Dallas, a New Chapter for the Future of Golf, and a Portfolio-Defining Project for SB Architects

We are thrilled to announce the highly anticipated opening of the Omni PGA Frisco Resort, the magnificent new home of the PGA Headquarters in Frisco, also known as “Sports City USA.” This exceptional property, the largest Omni property in the United States and the second-largest resort in Texas, is set to redefine the future of golf and hospitality in America.

SB Architects joined forces with design partners: Jeffrey Beers International, Robert Glazier; and General Contractor, Brasfield & Gorrie, together, they worked on this remarkable establishment. Opening its doors on May 2nd, Omni PGA Frisco Resort exemplifies their shared commitment to crafting spaces that beautifully reflect the history, culture, and unique essence of each location.

After three years of construction, our team, Omni officials, state and city leaders, and hundreds of guests celebrated the grand opening of what is an incredible milestone for SB Architects, the Dallas Fort Worth (DFW) region, and the future of golf.

“The opening of the Omni PGA Frisco Resort represents an important milestone, not only in my career but for all of SB Architects given the size, scale, and innovative vision of this impressive project. It’s rare to get an opportunity to work with so many talented partners to create a true multifaceted project that will have such a profound impact on the future of golf as well as the City of Frisco, Texas. I’m so proud of the collaborative effort to transform this site not only into a world-class golf resort but a destination for excitement and gathering that will be enjoyed by so many for years to come.”

Bruce Wright, Senior Vice President & Principal, SB Architects

The Omni PGA Frisco Resort encompasses everything you could possibly desire for an unforgettable getaway. With 500 meticulously designed rooms and suites, along with 10 luxurious villas ideal for hosting events and parties, this resort truly caters to every need.

One of the most impressive aspects of this resort is the astounding 125,000 square feet of indoor-outdoor meeting space, making it a premier choice for corporate gatherings, conferences, and special events. The resort’s versatility ensures that every occasion is flawlessly catered to, creating memories that will last a lifetime.

“We set out to create an environment and destination that not only caters to the world-class golf aficionados, but also to the general public to whom golf might not be the draw. The Dallas Fort Worth (DFW) region is thriving with innovation and optimism, this portfolio-defining project galvanized SB Architects to launch our Dallas office. With a marquee set of clients in Texas, we’re excited to continue to pursue local opportunities.”

Regan Holton, Vice President, SB Architects


The architectural design is inspired by Texas Modernism and reflects the future-thinking approach of the development. Distinctive massing, courtyards, and layered natural materials were utilized to create a warm and welcoming atmosphere. The use of stone, large overhangs, wood detailing, and ironwork all work together to create a modern contemporary feel. With golf at the heart of the resort, the guest rooms are positioned to prioritize views of the two championship courses: Fields Ranch East and Fields Ranch West.

After PGA of America’s 56 years in Palm Beach Gardens, Florida, the move to Frisco, Texas signals an exciting change. Named the “2018 Best Place to Live in America,” Frisco will be transformed with this development, bringing new vitality and economic growth to the local community.

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