Jorey Shoshanna Friedman :
Vice President & Principal


Jorey (Shosh) Friedman has over 30 years of experience providing architectural design expertise in a wide variety of large-scale project types including hospitality, golf and resort residential communities, and mixed-use developments. Shosh leads the design and presentation of many of the firm’s most prominent projects in the United States and around the world.

“There have been many proud moments throughout my tenure at SB Architects, but I would have to say that seeing a project into which I poured my heart and soul, get built, is without a doubt the most gratifying.”

She has the unique ability to create and sustain a strong project vision from conceptual design through to construction while building and maintaining positive client relationships. Her leadership capabilities forge strong project teams that work together efficiently and effectively. Shosh’s long-term commitments to the firm include playing an active role in business development and providing mentorship for junior architects within the firm.

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