The scheme has broken down the retail and F&B amenities into a series of standalone pavilions along the shores of Dubai Creek.  The pavilions fully open out onto the promenade, blurring the distinction between internal and external spaces, providing the canvas for exciting, active, and bustling retail and hospitality concepts.

The individual design personalities of each retail and F&B pavilion incorporate crafted and layered façade solutions, resulting in a rich variety framing the visitor experience. Beneficially each pavilion has a distinctive identity; however, a common palette of materials and consistent approach to the precision of detailing ties together the separate elements to form a coherent solution across the whole district.