Al Seef

Dubai, UAE

Al Seef

Dubai, UAE

Set along the historic Dubai Creek, Al Seef is designed to maximize its waterfront location, celebrating cultural links and creating a rich, diverse, and vibrant place filled with exciting retail, leisure, and hospitality outlets.

Dubai-based holding company, Meraas, is committed to enrich Dubai’s tourism industry by rejuvenating Dubai Creek into a new tourism destination – Al Seef.  Stretching 1.8 km along the creek, the development is located in the historic heart of Dubai adjacent to the Al Fahidi Cultural Historical Neighborhood.



Meraas – Dubai-Based Holding Company

Project Type

Master Planning

Project Size

104,543 square-meter


A Spatial Narrative

Al Seef is conceptualized to embrace the Emirati culture and yet at the same time shape the modern lifestyle of Dubai. This new development, which has attracted substantial new thinking and investment in Dubai, is one of the UAE’s most popular destinations.

10 Design is the Design Architect for the Contemporary Area of Al Seef, leading the project from concept design through to construction supervision. The contemporary area is designed as a complementary foil to the heritage area which forms part of the wider masterplan. The contemporary area spans around 670 meters of the Dubai Creek waterfront with retail, F&B, hospitality, marina amenities, and parking covering a total of 85,000 square-meters.


The scheme has broken down the retail and F&B amenities into a series of standalone pavilions along the shores of Dubai Creek.  The pavilions fully open out onto the promenade, blurring the distinction between internal and external spaces, providing the canvas for exciting, active, and bustling retail and hospitality concepts.


The individual design personalities of each retail and F&B pavilion incorporate crafted and layered façade solutions, resulting in a rich variety framing the visitor experience. Beneficially each pavilion has a distinctive identity; however, a common palette of materials and consistent approach to the precision of detailing ties together the separate elements to form a coherent solution across the whole district.


“To complete a holistic lifestyle offer, Al Seef accommodates 2 hotels: a 150-key Hampton and a 200-key Canopy, both by Hilton. Extending from the hotels is the creation of separate F&B water pavilions that spill out and into the creek, stepping across a terraced, cascading landscape for a distinctive take on waterfront dining opportunities.”

Chris Jones, Managing Principal – Europe & Middle East, 10 Design

Lead Design Architect – 10 Design
Lead Consultant / Architect of Record / Structure Engineer / MEP Engineer – W.S. Atkins & Partners Overseas
Marine Engineer – CH2M
Landscape Architect and Landscape Lighting Designer – Cracknell
Contractor – Dutco Balfour Beatty (L.L.C.)
Signage and Way Finding Designer – Genius Loci
Project Management Consultant – Mace
Hotel Kitchens Designer – MCTS
Façade Engineer – Meinhardt
Cost Management Consultant – MLC
Façade and Interior Lighting Designer – NeoLight
Interior Designer – Studio HBA
Fire Safety Engineer – Vortex
Contractor – Dutco Balfour Beatty (L.L.C)

Back to Top